https://medium.com/charged-tech/apple-j ... .nrcip45jk
اکیدا خوندنش رو توصیه میکنم، اما اگر حوصله خوندنش رو ندارید، این تقریبا چکیده کل اون نقد هست:
[نمایش]To sum it up: I think Apple used to be the company that shipped magical products. It used to be the company that built "computers for the rest of us". But things have changed, Apple has changed. Today, Apple doesn't ship magical anymore, but solid experiences that work but don't necessarily surprise you.
And maybe that's okay. Apple hasn't shipped anything magical in years, and when you look at the Macbook or iPhone iterations, there aren't any big changes anymore. Apple is now big. It's not building "computers for the rest of us" anymore, but for all of us. Apple isn't the underdog anymore and we should get used to the fact that the way Apple innovates today is more likely through iterations rather than new product categories.